Offering a holistic approach to beauty -
because true radiance is more than skin-deep.

Bringing together some of the leading specialists in non-surgical treatments, dermatology, nutrition and fitness, Eterno 360° offers a ground-breaking holistic approach to beauty, taking into account the depth and breadth of factors that contribute to natural radiance. We recognise that not everyone’s journey to body confidence is a surgical one, which is why we decided to open the Eterno 360° Clinic. Offering non-surgical rejuvenation alongside or instead of surgical procedures was a natural progression of the Eterno Plastic Surgery brand, allowing us to take a fully holistic approach.


The Eterno 360° Clinic is situated in the historic town of Eton, Berkshire in the UK. It opened in February 2019 and has already been nominated Cosmetic Surgery Practice of the Year, Berkshire. Here, our founder and multi-award winning plastic surgeon, Mr. Fulvio Urso-Baiarda, works alongside specialists in health and beauty.

The clinic prides itself on offering a multidisciplinary, cutting-edge and bespoke approach to patient care. As with our surgical procedures we consider the our patients’ holistically. from their unique goals and preferences, to their work and life situation. We then come up with individualised plans to help you find the best-fit treatment.

A multidisciplinary approach means working together with experts who are the best at what they do, rather than limiting the scope of our offering to what we can do. This derives from one of Mr. Fulvio Urso-Baiarda’s favourite quotes: "If your only tool is a hammer then every problem looks like a nail" (Oscar Wilde).

Eterno 360 beauty clinic non-surgical cosmetic treatments uk
Dear Fulvio and team, thank you so very much for all the care that I received. My experience has been nothing short of outstanding. Never underestimate the difference you make to your patients.


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We want to make sure all your concerns and questions are answered before you make a decision. Your consultation fee with Fulvio is redeemed against treatment if you go ahead, and all consultations with our nurse are free, no matter how many you need.

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There is a money-back guarantee on your consultation. If we are unable to offer you a treatment that is suitable to address your concerns then you will not be charged a consultation fee. It's important to us that any investment you do make is well worth it.

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all lines are open

Undergoing any procedure can feel daunting. To keep things as comfortable for you as possible, we'll communicate however you prefer - by phone, email, SMS, WhatsApp, social messaging or post. We even have a fax machine tucked away somewhere. Try us!

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Being looked after properly after a treatment is as important as the treatment itself. we will ensure you have after-care guidelines before you leave, and you are always free to get in touch with us if there's something you forgot to ask whilst with us.


yours forever

We will offer you follow-up consultations, for free, forever. If you can’t attend in person we can do it virtually. If in the future you would like another treatment or procedure, we will not charge a new consultation fee - even for totally unrelated conditions.

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any problems?

We are proud to have a very high rate of patient satisfaction and strive to maintain this. However, if you are unsatisfied with the outcome of your treatment with us and things can be made better, we will do everything we can to resolve this.